Many small businesses overlook search engine optimization (SEO), thinking it’s something only the big guys need to worry about. But in the internet age, nothing could be farther from the truth! SEO is an essential investment for small businesses. Overlooking in your marketing plan is just handing business to the competition.
Conversion rates are higher with traffic through SEO
Essentially what SEO does for you is to make it easier for consumers and clients to find your business. Whether the consumer is shopping for a gardener in their area, a restaurant supply store, or any number of vendors and services, having your business at the top of search engine results means you get the call or website visitor first. Let’s face it, even a savvy shopper is only going to compare a handful of businesses, and many will only visit the first business that can meet their needs. It is therefore essential that your business rises to the top of the consumer’s search results.
Moreover, SEO traffic comes from consumers who are already convinced of their need for your product or service. Investing in SEO means your customer service and sales team spends less time convincing someone to buy, and more efficiently facilitating sales.
Consider your ROI
When thinking of your marketing strategy, think long-term. SEO does require an initial investment of either time, if you are performing SEO internally, or money when outsourcing to a qualified online agency. It’s possible with either option to get frustrated after one or two failed attempts, but actually it is very normal for it to take a few months to see the return on investment for SEO. In the long term, SEO is one of the most profitable strategies in marketing, and businesses that invest in SEO early see the best results.
Keeping Up with the Competition
SEO is so common in marketing strategy now that your competition is almost certainly doing it. So if you don’t have an SEO strategy, you are surely missing out on leads. Implementing a strong SEO program will help your business earn essential search engine rankings over businesses that lack SEO or are not executing it well.
Ensure a bright future
While SEO and internet marketing are always evolving, SEO principles and practices can evolve alongside search engine algorithms. The longer your SEO strategy is in place, the better you will understand how to respond to changes.
At SEOFirmLA.com, we can help your business thrive by optimizing your website, and driving traffic to your business through organic SEO services.